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Bloggers Cash In
Blogging for dollars might sound like the latest game show or
some new drinking game, but it's the latest craze to hit the
Internet. Bloggers began blogging for a number of reasons, but as
the blog movement has increased in popularity, they have found ways
to monetize their blogs and are seeing their commitment pay off.
Whether a blogger's focus is to communicate with
customers or just to have fun, they have begun looking at ways to
earn revenue from their blogs. The most popular ways for bloggers to
earn some added cash for their pet projects are:
1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve
content-relevant advertisements in blogs. If the visitor clicks one
of the AdSense ads served to the blog, the website owner is credited
for the referral. Webmasters need only to insert a Google-generated
java script into the blog or blog template. Google's spider parses
the AdServing blog and serves ads that relate to the blog's content.
Google uses a combination of keyword matching and context analysis
to determine what ads should be served.
2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income
for generating sales, leads, or traffic to a merchant website.
Generally, bloggers will mention or endorse specific products and if
site visitors purchase the product, bloggers will receive a portion
of the sale.
3. ) Product Promotion
Businesses use blogs to detail how specific features or product
add-ons can increase functionality and save time. Content-rich
product promotion will help with search engine placement.
4.) Banner Ads
While less popular than in the past, websites with high traffic
levels can still earn decent revenue by selling banner space.
As the Internet evolves bloggers will continue to
seek out ways to monetize their opinions and thoughts. Daily
journals and online blogs have become more than just a communication
means to many.
About the Author:
Sharon Housley manages marketing for the NotePage
http://www.notepage.net and FeedForAll
http://www.feedforall.com product lines. Other sites by Sharon
can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net
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